A lot of historical sources credit Grain Belt first being used in 1893 to describe beers brewed by Minneapolis Brewing Company. Two major changes happened around 1893, the new brewhouse was built in 1892 and the company was reorganized and offered stock in March 1893. Historians had previously believed the name “Golden Grain Belt” was also rolled out at that time.
Using our trusty “Historical Minneapolis Tribune” database (accessible with your library card here) we found evidence that “Grain Belt” was coined in 1895 and first used by Minneapolis Brewing in 1896.
An advertisement by Minneapolis Brewing from November 1, 1895 congratulates its naming contest winner for winning $50. The winning name? Golden “Grain Belt.”
The first advertisement we found in the Minneapolis Tribune using the Grain Belt name was November 13, 1896. Part of the advertisement reads, “Prompted by the universal and merited success and the constantly growing demand of the Northwestern People for Northwestern Beer Brewed from Northwestern Grain, we have, after forty years’ experience in the Golden Grain Belt, adopted and registered a characteristic label, representing a geometric diamond with the words and pictorial representation of the words Golden Grain Belt upon it…”