We have a new display on World War II that focuses on women at home (canning, victory gardening) and at work (Rosie the Riveter, women in the military). It was created by our intern Lindsay Keating. This poster is from our Kittleson World War II Poster Collection.
This display showcases the way patriotism was promoted towards women in WWII propaganda posters. Women were either marketed to as homemakers or as possible replacement workers for men. The homemaker posters reinforced women’s traditional role as domestic homemaker and cook. The worker posters sought to pull women into manufacturing out of sheer need due to so many men being overseas. They appealed to women’s sense of civic duty. When women came to manufacturing jobs in droves, it proved that they were capable of much more than previously imagined.