Munsingwear, Minneapolis September 1964
Information from Susan Marks’ In the Mood for Munsingwear: Known for its undergarments and Penguin bowling and golf shirts, Munsingwear cranked out new designs, new offerings and new innovations throughout the 1960s and 1970s. Sales continued to be healthy in these decades, but earnings were slipping.  Some possible factors for the loss in earnings: “revolving door management,” lack of solid marketing strategies, changes in demand and a more fragmented garment industry. While its competitors moved factories offshore, the Munsingwear factor stayed open until 1981.  Four hundred employees lost their jobs when it closed.  The building is now International Market Square. High-res

Munsingwear, Minneapolis September 1964

Information from Susan Marks’ In the Mood for Munsingwear: Known for its undergarments and Penguin bowling and golf shirts, Munsingwear cranked out new designs, new offerings and new innovations throughout the 1960s and 1970s. Sales continued to be healthy in these decades, but earnings were slipping.  Some possible factors for the loss in earnings: “revolving door management,” lack of solid marketing strategies, changes in demand and a more fragmented garment industry. While its competitors moved factories offshore, the Munsingwear factor stayed open until 1981.  Four hundred employees lost their jobs when it closed.  The building is now International Market Square.